Issue #8: Behind the Scenes of Outreach to Sajith Pai
Welcome to the eight issue of Business Podcast by Roohi Newsletter!
In today’s issue I will be sharing a behind the scenes look at my outreach to Sajith Pai: VC at Blume Venture for Around the World in VC segment of Business Podcast by Roohi
✅ You will learn how I come up with questions
✅ Email template that I use
✅ Follow up I plan to use
Excited to dive in to the outreach process, questions, and
Personal news: Just committed to join Creative Companions Club run by Jay Clouse to take my creator journey pro.
——————————————————————————————————————
My approach for coming up with questions for Sajith was four fold using Twemex chrome browser extension to source relevant tweets, LinkedIn, looking at his past writing, and his bio on Blume Ventures website.
Twemex
→ Looking for any interesting tweets, what Sajith naturally seems to talk about
In this case it was startups, podcasts, mass media and more
And then framed a couple of questions around that:
→ In your tweet you had mentioned about mass media and India, so what’s your take on how start up founders can be more involved in mass media in India?
→ In your tweet you had mentioned about going down an NFT, Web3 and Crypto rabbit hole: Your take on NFT’s, Crypto and Web3? What trends do you predict?
2.From his LinkedIn profile sourced more topic ideas:
And came up with the following question:
_> What’s your take on India vs American Venture capital ecosystems, and overall VC funds slowdown?
-> What do you look for in the start ups you invest in?
3. From his writing came up with the following question:
a) His writing piece:
You can check out his writing here: https://sajithpai.com/
b) Versus my question
-> Advice for founders on product market fit, and fundraising?
4. His Bio
Questions I came up with:
-> How did being in the media help you as a VC, and developing your personal investment thesis?
→ Your take on the intersection b/w media/journalism and VC?
Final List of Questions above
——————————————————————————————————————
My Email Outreach:
Hi Sajith,
Good Morning!
My name is Roohi Kazi, and I am a college student, and podcast host of Business Podcast by Roohi.
Loved your transcript and breakdown of Harry Stebbing’s podcast episode with Ian Seigel it was a true masterclass in questions to ask, power of storytelling and more
Would you be available for 15-20 min to share your insights on an audio podcast on the following topic what are you bullish on in the India start up ecosystem, what makes a good podcast or written piece, Media to VC what was the transition like and advice for aspiring VC’s?
I have attached a document with the rest of the questions I would like to ask you
You can check out my podcast here: https://anchor.fm/roohi-kazi
If you are interested, let me know what days, and times you are available or if you have any booking link please do send it across.
Or you can select a slot for the podcast recording here: https://calendly.com/roohik/15min
If it’s not the right fit right now happy to take a no
Thanks very much for the consideration!
Have an awesome day ahead!
Best,
Roohi
——————————————————————————————————————
My follow up:
Hi Sajith,
Good Morning/Evening!
Just wanted to follow up and see if you would be up for a podcast interview.
As a reminder:
Remote Recording
No prep required
15-20 min. Interview.
Happy to accommodate around your schedule(based in Singapore for the next few month)
Do you have some time in the coming months to chat for 15-20 min?
If interested you can book a slot for the podcast recording here: https://calendly.com/roohik/15min
If it’s not a right fit for you right now-happy to take a no
Best,
Roohi
—————————————————————————————————————
That’s it, Hope you enjoyed this issue! Thanks again for being here.
What is your take on guest outreach?
I’d love to hear your thoughts, and feedback!
Reply to this email or send me a DM on Twitter with any feedback, suggestions, thoughts for the newsletter!
Have a great week and I’ll see you in the 9th issue on Breaking into Venture Capital with Cong Nguyen Dinh
Building in Public Podcasting Style will be in the 15th issue
Share about the Newsletter on Twitter:
Oh, and if you want to share this newsletter, here’s the easy button ↓↓