Issue #7: How to Host High Impact Interviews Ft. Andrew Warner
Welcome to the seventh issue of Business Podcast by Roohi Newsletter!
In today’s issue I will be sharing the insights of Andrew Warner: Podcast Host of Mixergy
It was a great experience connecting, and speaking with Andrew who is a fantastic interviewer, and guest for anyone looking for new guests for their podcast, speakers for conferences.
Personal note: The interview with Andrew was one of the first few times where I turned on my camera
Excited to delve into some of the key takeaways in the conversation with Andrew.
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Key Takeaways:
For guest outreach = capitalize on motivated moments
Podcasting = power to ask people what are your problem
Obsess over the conversation
Approach podcast guest list from a talent based approach
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Condensed Transcript:
Q1:Tell me about what was your journey like hosting Mixergy podcast?
-> Known for running Mixergy
-> Recently wrote a book: Stop Asking Question
2. Tell me about Your new book Stop Asking Questions?
-> Be interesting = Be interested
-> A bit of selfishness = more interesting
-> Transcripts and study
-> Book as a legacy
Tell me about how to host high impact interviews, and How to overcome social awkwardness
-> Pushed myself to talk too as many people as could
-> Beauty = interview online(over and over)
-> Start studying transcripts(What works and doesn’t)
4. Tell me about types of questions to ask in interviews?
-> What’s your goal for the conversation- for yourself
What’s a win for you?
-> What the goal for them?
Podcasting?
-> Interview interesting guests
-> Have the power to ask people what are your problems
-> One on one conversations powerful
Podcasting Trends?
-> Podcasting is going to be like radio
-> No easy way for practitioners to be discovered
-> Super easy to make audio content
Tell me about how you invited top notch guests like Kevin Harrington, Gary Vee?
and hand in hand with that any guest outreach strategies you can share with the audience?
-> Gary Vee: largely when he was getting started, asking him to do a podcast
-> Missing out by looking only for top notch people: Think about who’s out there, and
-> Kevin Harrington: When they were getting book out
Motivated Moments: New platform, books
Tell me about how to repurpose podcast content,and grow a podcast?
Not repurposing podcast content much
-> Obsess on conversation
-> Be as open as possible
Tell me about Podcast Sponsorship Advice/ Strategies?
-> Understanding Audience, and Creating Products
-> Better to create own product than seek sponsorship(understand people deeply)
Tell me about how to monetize a podcast?
-> Monetize podcast with podcast creation
-> Application Process: If you need help in anything I am available, application process- what is their goal, and what they are trying to achieve, Listen: Why you?
-> Course = learn from you
-> Advertising: Why they are sponsoring other content that is similar to yours, freebie
11. NFT’s and BitClout
-> How to create an NFT for your podcast?
Andrew used an Image of old stock certificate- mention on your podcast
NFT Mentions on Podcast = People who believe invest in them
Content, and Advice What sorts of content do you consume on a daily basis?
-> Most of information from Twitter, TechMe, random Reddits, YouTube- Chess, and History
Little worlds and old school content creators
12. Advice for 20 year olds, and youngsters?
More you get in habit of creating, such a sense of pride
Create, and Iterate
> Create more of anything
-> Create with someone else, create amazing content
Future of Mixergy:
-> rest of life continue to do interviews
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You can listen to the episode with Andrew here:
Spotify:
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What am I currently reading? Stop Asking Questions by Andrew Warner
Link here to Stop Asking Questions: https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews-ebook/dp/B09HRJ4SMX
Andrew is a fantastic interviewer, and his new book Stop Asking Questions is one I highly recommend to any podcaster, interviewer, as it is very contextual, relevant, and has many strategies, frameworks on how to dig deeper during podcast interviews.
Just a heads up I am only around 30-40 pages into the book.
You can check out Mixergy here: https://mixergy.com/
Connect with Andrew: Andrew Warner on all social media platforms
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Disclaimer: Advice, Insights shared by Andrew Warner on The Business Podcast by Roohi. Edited by Roohi Kazi
That’s it, Hope you enjoyed this issue! Thanks again for being here.
What is your take on interviewing? Thoughts on podcasting?
I’d love to hear your thoughts, and feedback!
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Have a great week and I’ll see you in the 8th issue on Building in Public: Podcasting Style
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Some housekeeping stuff: Each week I will be sending out a bi-weekly newsletter with links to check out of past episodes(2min read)
Inspired by @heyarav to create a new format of bi-weekly newsletter for the podcast with just listening links, and a couple of key takeaways- a round up of sorts.
Am very excited, and looking forward to what Arav is building with MakersRocket!
A bit of background: Arav is 14 Year’s Old, Podcast Host of Makers Rocket, and Intern at Basch
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