Issue #10: Behind the Scenes of Outreach to Sahil Bloom
Welcome to the 10th issue of Business Podcast by Roohi Newsletter!
In today’s issue I will be sharing a behind the scenes look at my outreach to Sahil Bloom for Business Podcast by Roohi
✅ You will learn how I come up with questions
✅ Email template that I use
✅ Follow up I plan to use
Excited to dive in to the outreach process, questions, and follow up
Personal news: The Podcast Charted in South Africa for the first time, at its peak it was at 119th position
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My approach for coming up with questions for Sahil was two fold using Twemex chrome browser extension to source relevant tweets, following him for a while- so had a sense of what he was interacting with and tweeting about
Twemex
→ Looking for any interesting tweets, what Sahil naturally seems to talk about
In this case it was SRB Ventures, The Room Where it Happens Podcast episodes
And then framed a couple of questions around that:
→ In your tweet you had mentioned about SRB Ventures, so what’s your take on investing in India and the start up ecosystem there?
-> In your tweets you mention about The Room Where It Happens- what’s your outreach strategy to bring in on such great guests on to your podcast?
2. Follow for a while
Knew he shares frameworks with his audience
Knew vaguely that he had responded about India Start Up Ecosystem
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Outreach itself:
Changed the subject line- experimenting with it
On Twitter
2. LinkedIn
3.Twitter
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My follow up:
Hi Sahil,
Good Morning/Evening!
Just wanted to follow up and see if you would be up for a podcast interview.
As a reminder:
Remote Recording
No prep required
15-20 min. Interview.
Happy to accommodate around your schedule(based in Singapore for the next few month)
Do you have some time in the coming months to chat for 15-20 min?
If interested you can book a slot for the podcast recording here: https://calendly.com/roohik/15min
If it’s not a right fit for you right now-happy to take a no
Best,
Roohi
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That’s it, Hope you enjoyed this issue! Thanks again for being here.
What is your take on guest outreach?
I’d love to hear your thoughts, and feedback!
Reply to this email or send me a DM on Twitter with any feedback, suggestions, thoughts for the newsletter!
Have a great week and I’ll see you in the 10th issue on Breaking into Venture Capital with Cong Nguyen Dinh
Building in Public Podcasting Style will be in the 15th issue
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