First Issue: Ep #19- How to repurpose your podcast Ft. James Mulvany
Hi Everyone,
Welcome to the first issue of Business Podcast by Roohi Newsletter!
In today’s issue I will be sharing the insights of James Mulvany: Co Founder and CMO of Matchmaker.fm on repurposing strategies for podcasts, and podcasting.
Before I delve into the condensed transcript here are some of the key takeaways:
✅ Plan out episodes and carve a relevant story
✅ No secret sauce for podcast success
✅ Leverage guest sharing: win-win
and much more
Below is the condensed transcript from James’s episode:
Q1) How was your journey with founding Matchmaker.fm, and what contributed to growth?
-> Came to market at right time
James explains a very good point, and the importance of launching a product and coming to the market at the right time. This can be accomplished by following trends, observing what people are currently looking for and many more strategies.
Q2) Key things to include in podcast:
If you are new to podcast start with a strategy
→ Having a clear strategy about audience and targeting = helps easily tell a story
→ One episode this, next episode that = plan and seek out relevant guests, and carve a relevant story
-> This can be accomplished by creating a Notion document or something similar to track episode topics, and fill in relevant guests to create a cohesive and well rounded podcast story. By focusing on specific topics, and then branching out to newer ones.
Q3) Repurpose Podcast Content
Repurposing Ideas:
Individual questions into short video clips, other platforms, LinkedIn- organic engagement
Speech to Text- blog post
Email Newsletter
-> Would add to this, you could repurpose the content to Twitter Threads, Tweets, Medium, and LinkedIn Articles/Posts, Tik Tok Videos, YouTube Shorts, and YouTube videos, E-Book, and much more
Resource here on this:https://thepodcastbabes.com/5-ways-to-repurpose-your-podcast-content/
Q4) How to market podcast to attract more listeners?
No secret sauce for podcast success
Recording the episode is the first step to creating relevant stories
Be consistent about posting every week, live-
→ Build an audience
→ Create an opt in form on website
→ Build out email list
→ Send a weekly newsletter with key takeaways, transcript
To Build a Community:
You need good quality content
You need a good understanding of the audience
Podcast as just another medium = longer attention, greater opportunity
→ SEO friendly podcast has SEO benefits, backlink potential
→ Episode title with keywords
→ Use social media as a way for listeners to opt in
→ If budget allows advertise podcast
→ When the episode is ready to go out guests will share episode by telling their audience about the episode = creates a mutually beneficial relationship of self promotion and publicity
Q5) Next Steps
You can reply below with any thoughts on podcasting?, or any suggestions, ideas, feedback for the newsletter!
Hope you learnt something new!
Resources:
120+ Resource to learn more about podcasting, and how to kickstart your own podcast: https://charmed-guilty-d57.notion.site/4bab1cbaa57341e689c722492064a091?v=09cdc42482d54f93863c9b193e80972b
You can listen to the episode with James on the following platforms:
Listen to the episode with James on the below platforms:
Spotify:
Anchor:
https://anchor.fm/roohi-kazi/episodes/Ep-19-How-to-repurpose-your-podcast-Ft--James-Mulvany-e158ql4
Apple Podcast: https://podcasts.apple.com/us/podcast/ep-19-how-to-repurpose-your-podcast-ft-james-mulvany/id1516165457?i=1000531465452
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZDY0ZDhmMC9wb2RjYXN0L3Jzcw==
RadioPublic:
https://radiopublic.com/business-podcast-by-roohi-entrep-GEP95K/s1!716d4
PocketCasts:
ListenNotes:
https://www.listennotes.com/e/43359332ee0841acb5e7f8117a2da77a/
Amazon:
https://www.amazon.com/Business-Podcast-Roohi-Entrepreneur-Marketing/dp/B08K57VBJJ
PodChaser:
PodBay:
https://podbay.fm/p/business-podcast-by-roohi-or-entrepreneurmarketing/about
TuneIn:
Blubrry:
Connect with James on the below platforms, etc:
LinkedIn: James Mulvany
Instagram: @james_mulvany
Twitter: @jamesmulvany
James Mulvany YouTube:
https://www.youtube.com/channel/UCk7ceedafkAIbETcPbN_Q1Q
Getting started in podcasting: Matchmaker.fm
Connect with the host Roohi Kazi on the below platforms, etc:
Instagram-roohik2
LinkedIn: Roohi Kazi
Visit this link for more listening options/platforms for the Business Podcast by Roohi,
and next step groups: https://bop.me/roohikaz
Business Podcast by Roohi
website: https://6thimbles.wixsite.com/bizpodroohi
Launched the Business Podcast by Roohi Newsletter a few days back.
It will serve as an accompaniment to the podcast.
In this newsletter I will be sharing the insights of experts, thought leaders, and much more who have come on my podcast.
Each week you will receive an email with a new episode, and the following:
-> Key Takeaways
-> Condensed Transcript of the episode
-> Resources
-> Listening Links
Hope you enjoy!
You can subscribe to the newsletter here: https://businesspodcastbyroohi.substack.com/
Disclaimer: Advice, Insights shared by James Mulvany on The Business Podcast by Roohi. Edited by Roohi Kazi
You can reply below with any thoughts on podcasting?, or any suggestions, ideas, feedback for the newsletter!